The minimum efficiency gains from course correcting through recommendations laid out in this report are $13 billion. NEW RESEARCH: ANA Programmatic Media Supply Chain Transparency Study - First Look: This is a "first look" report focusing on open web programmatic advertising, an $88 billion global market. By utilizing the insights presented in this compendium, marketers can lead the charge for their organizations, for significant business growth opportunities, and the good of society. Based on data from leading global brands across media, CPG, non-profit, finance, tech, and health care sectors, with qualitative inputs from over 40 CMOs and marketing leaders, marketing leaders can use the playbook as a reference point to benchmark existing talent strategy, approaches, and tools, as well as support new talent development endeavors and resource allocation.Ģ023 CMO's Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability & Inclusive Innovation: Compendium of Cases from brands including Cascade/P&G, Chipotle, Haleon, HP Graphic Arts, Meta & eBay, Abbott, eos, & PepsiCo is a new resource for the marketing industry showcasing proven growth opportunities through environmental sustainability and social impact.
The CMO Growth Council continues to drive impact since it was launched five years ago and its work has never been more vital to the industry."Ģ023 Marketing Capabilities Framework: a comprehensive, data-based playbook to elevate modern marketing talent, ultimately driving growth for organizations and the marketing industry. Simon Cook, CEO, LIONS said: "We know that marketers are under increasing pressure to demonstrate impact on the bottom line as the economy contracts. This week in Cannes we raised the bar on impact through focus on useful actions to help build talent, advance marketing and innovation that's more sustainable and inclusive, improve media efficiency, and elevate creative effectiveness – all aimed at driving growth and value creation." We have since worked together to develop action plans for CMOs to implement within their companies, organizations, and industries. Marc Pritchard, Chief Brand Officer, Procter & Gamble and Chairman, Global CMO Growth Council said: "We came together as a Council five years ago to identify priority focus areas for helping CMOs accelerate growth. The release of initial data from the ANA Programmatic Media Supply Chain Transparency Study, offering recommendations for potential efficiencies of up to $13 billion in open-web programmatic advertising.Ī white paper on Building a Culture of Creative Effectiveness, in partnership with WARC, LIONS, the ANA, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The 2023 CMO's Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability & Inclusive Innovation, providing examples and roadmaps for growth through sustainable and inclusive marketing and innovation. The 2023 Marketing Capabilities Framework, a comprehensive, data-based playbook to elevate modern marketing talent, ultimately driving growth for organizations and the marketing industry. With a focus on five Accelerator Priorities identified by the Global CMO Growth Council, several initiatives were launched throughout the week, including new research and resources: NEW YORK, J/PRNewswire/ - Marking five years of progress, this week at the Cannes Lions International Festival of Creativity the Global CMO Growth Council brought together more than 200 CMOs, representing 22 industries around the world and over 30% of the $800 Billion global ad spend to accelerate business growth. Released White Paper on Culture of Creative Effectiveness in partnership with WARC & LIONS Released "First-Look" Data from ANA Programmatic Media Transparency Study Launched Compendium of Case Studies on Sustainability & Inclusive Innovation for Growth Launched Marketing Capabilities Framework to Build Marketing Talent
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